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Here’s a few tips on using Samson lures that we hope will get you more hook ups! Our lures have been specially designed for a variety of conditions and work well with a range of retrieve styles, while still offering great versatility for you to find your own ways of working them.


Lure Action

The lure action is one of the most important elements in lure fishing so be sure to vary your retrieves and see what’s working. Just changing your action or speed can really make the difference in getting a hook up. Using the rod tip to impart action by making lots of small taps can be very effective in creating an injured fish effect. When using Samson surface lures over shallow ground, keep the rod tip up and use those same small taps of the rod tip. Longer pulls of the rod with subsurface lures will give a fleeing fish effect, which can be very effective when used in open water.

Retrieve Speed

A variety of retrieve speeds can prove effective depending on the target species and conditions. A fast continuous retrieve can work well when targeting some species, as can a slower winding action using downward or upward taps of the rod tip to imitate a fleeing or inured baitfish. Keeping the rod tip up when the lures is at a distance can make retrieving less tiring, allowing you to easily work the lure and set the hook when a fish strikes.


The beauty of Samson lures is that they are weighted to cast long distances, enabling you to cover as much ground as possible, yet they can still be worked on the surface over shallow rocky grounds (unlike a metal lure). They can also be allowed to drop at any moment and retrieved using small taps with the rod tip to create an erratic action. 

When casting lures over shallow ground be sure to turn the bail arm over immediately and wind up any slack. It's important to make sure that tension is always maintained between line and lure, especially when keeping the lure on the surface.

Water Clarity

In dirty or green water try using bright coloured lures (like the chartreuse air brushed range), which are easier for fish to see. On clear calm days try using smaller lures in white or the natural air brushed designs.

Target early mornings and evenings as these are generally the most productive times. Cast towards structure as often fish will be hunting in these areas looking to ambush smaller bait fish. When bass fishing (and when targeting many other shore species that like to ambush prey), work the lures over the shallowest of rocky outcrops, especially around white water spots.


Don’t forget to work the lure right up to your feet as so often strikes happen right on the last winds of the reel! Don’t just stay in the same spot for hours casting either, aim to cover as much ground as possible.

Check out our instructional videos for more tips on using Samson Lures.